Hotel Management Services
RS Worldwide’s comprehensive hotel management service gives owners the opportunity to enjoy the capital growth and asset advantages of property ownership, without being tied to the day-to-day operations.
Sometimes, the product may need fine-tuning to keep pace with a changing market-place. Other times, it may be a case of pursuing a more aggressive sales strategy, or building greater impact into marketing activities. Always, the two disciplines must be consistent, integrated and customer-focused. Consumers have never had so much choice, and there is no room for complacency. We analyse every aspect of the business, its positioning and the way that sales and marketing functions.
Typical sales and marketing activities:
- Optimised Internet presence
- Email campaigns
- High impact literature
- On-the-road sales representation
- Participation in, and high visibility at national sales events
- Monthly and yearly sales support
- Proactive Public Relations activity
Typical operational activities:
- Advising on and monitoring statutory and regulatory compliance
- Management support
- Effective staff recruitment
- Guest service programmes
In our experience, clear, realistic financial management is absolutely critical to the success of any business. We use our professional expertise to control and forecast cash flow, enabling the management team to take appropriate, timely decisions, and maximising the profit-making potential of the business.
Typical financial management activities:
- Budgeting and cash flow forecasting, weekly, monthly and quarterly
- Financial analysis and control
- Cost-centre management
- Statutory and regulatory compliance
- Optimisation of supplier terms
- Design reviews
Objective reporting on all aspects of operational and financial performance is key to RS Worldwide successful approach to hotel management. Owners are kept informed at all times on a range of business performance indicators against which our performance and that of the property can be bench-marked.
Typical reporting activities:
- Monthly management accounts, including average room rate, revenue and occupancy
- Monthly sales report
- Departmental management reports
- Measurement against pre-set Key Performance Indicators
- Monthly and quarterly meeting with shareholders
If you are a property owner or an investor considering how to maximize return on your capital, RS Worldwide can provide expert services including feasibility studies to assess the potential profitability of a hotel or restaurant.
We have strong relationships with practitioners in a range of related services such as architects, surveyors, designers, enabling us to develop concepts that are based on appropriate designs and sound operational and commercial foundations.
RS Worldwide can provide a complete development service, or you can choose from a menu of services dependent on your specific requirements.
Typical pre-opening support consultancy:
- Sales and marketing
- Financial management
RS Worldwide provide a turn-around service to stabilize businesses which are under-performing or failing, and return them to profitability. We will identify weaknesses in the business and propose appropriate solutions using a detailed review and action plan.
Business Turn-Around by Assured Hotels
We are RS Worldwide provide a broad range of added value services in order to help hotels realise their full commercial potential and ultimately increase their long term value.
Following a detailed and rigorous review of your hotel operation, our specialist team members within each area of the business will produce tailored strategic recommendations, complemented by deliverable action plans that will address those areas of the business either found to be falling short of the owners expectation or industry norm.
Areas of review and consequent action plans will primarily focus upon the following business areas:-
Sales, Marketing and Pricing Strategy
Is sufficient resource allocated to both reactive and proactive Sales? Is there a time bound Sales, Marketing and PR Plan in place and alive in the business? What is the extent of knowledge on the recognized Competitor Set? Are published Tariffs across all market segments correct? Is the business generating Fair Market Share? Is current Electronic Distribution efficient?
Are all necessary Departmental expense controls in place? Who takes ownership? Are expenses controlled to Budget? Does an Energy Management plan exist? What level of expense consolidation can be implemented?
Payroll and Staffing Structure
Typically representing anything between 30% and 40% of turnover, is the current payroll cost justifiable? Are performance KPI’s in place across all departments? Does the present manpower plan contain sufficient flexibility to be viable when revenues fall short?
Who do we buy from? Are prices charged the best for us or best for the supplier? Is purchasing power fully leveraged? Are teams incentivized to purchase better?
Operational day to day business management
Is Revenue and Profit forecasting in place and accurate? Is cash flow being managed effectively? Are all Fire, Health and Safety Statutory obligations fully adhered to? Is there a positive culture of business ownership in place within the hotel team? Are management fully accountable? Are hospitality standards commensurate with prices charged? Are service standards consistent? The above questions are only some examples of what may be included in any business review. Each project we undertake is tailored to address the specific needs of the business and the business owner. To discuss your own specific needs in more detail, please call us today to make an appointment.
RSWorldwide’s comprehensive hotel management service gives owners the opportunity to enjoy the capital growth and asset advantages of property ownership, without being tied to the day-to-day operations.